The Latest
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Column
Sociable: What comes next for TikTok following approval of US sell-off bill?
TikTok has vowed to fight the bill in the courts, but that might not be a pathway to maintaining its Chinese ownership.
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Coke creates AI-powered instrument that only plays āuplifting soundsā
Consumers in the U.S. and Europe can access Coke SoundZ as a digital app that turns noises associated with the beverage into melodies.
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Liv by Kotex helps moms reconnect with a night out for Motherās Day
A new protection line from the Kimberly-Clark brand will help moms “Live. Laugh. Pee.” via an Instagram giveaway.
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Influencers sway consumers but authenticity loses some clout, study says
Attitudes toward AI creators are mixed, and only 35% of Gen Zers say authenticity is what they care most about from influencers.
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Saks seeks to carve out luxury niche in retail media with network launch
Saks Media Network debuts on the tails of the company receiving an infusion of capital to help it weather the current luxury downturn.
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Firehouse Subs deepens agency bench to ignite ācreative firepowerā
The sandwich chain is stepping beyond a single-agency model for the first time since its founding as parent RBI eyes a global expansion.
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Snickers takes to the skies in air-travel focused campaign
With international travel expected to surge 15%, the Mars brand hopes to build on its momentum by taming the nerves of stressed-out passengers.
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Walmart+ enlists celebrity moms to answer TikTok questions for Motherās Day
Paris Hilton, Whitney Cummings and others will offer advice in the second iteration of the retailer’s “Mother of All Savings Memberships” campaign.
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Why Sprite is heating up its lifestyle pitch with new Chill soda
As part of a Gen Z-focused push, a Sprite Chill Cam on Snapchat allows users to upload pictures of themselves to real-life billboards.
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Deep Dive
Why the latest TikTok ban attempt is different ā and what it means for marketers
A ban could benefit Meta, weakening competition and options for advertisers, while a potential suitor will need to be well-versed in data management.
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Heineken throws back to early 2000s with āThe Boring Phoneā
Created with LePub, the campaign includes an app which turns any phone into a “dumb phone” with no internet access that will be made available in June.
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Stella Artois kicks off summer-long marketing push as official āHot Onesā beer
A special episode of the popular YouTube show featuring brand ambassador and rapper Ludacris is already available.
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Omnicomās bets on precision marketing contribute to growth bump
Flywheel Digital, the group’s largest acquisition to date, is a key piece of its evolving pitch around digital commerce and retail media.
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IPG, Zefr address social media misinformation with new tools
Among social media users studied by the groups, 47% indicated a brand’s integrity is compromised when its ads appear alongside misinformation.
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Southwest finds its swagger again with āThe Big Flexā campaign
Confident new ads from Spark Foundry and GSD&M follow a year where the carrier was in recovery mode from a 2022 holiday meltdown.
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Athleisure is top dog in the teen closet: Hereās what the numbers say
While the cohort’s spending is down, clothing remains a popular purchase.
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AT&T reunites āThe Officeā cast members for sleep-inducing business pitch
Several actors from the workplace sitcom try to get an outlandish idea off the ground with help from AT&T Business in new ads.
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Column
Sociable: Meta brings advanced AI chatbot to all of its apps
Meta is making a bigger move to challenge OpenAI and others within the generative AI space.
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Why Sprite brought back āObey Your Thirstā to reach Gen Z
The Coca-Cola brand’s iconic slogan is back in a campaign that nods to its ‘90s origins and enlists NBA star Anthony Edwards.
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Hellmannās launches SOS mission to save mayo from extinction
“Save Our Sandwiches” advocates for regenerative farming practices and includes a microsite for consumers to “adopt” a mayo-filled sandwich.
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Amazon introduces shoppable, ad-supported channel to Prime Video, Freevee
The channel leverages Amazon’s “shop the show” technology to enable viewers to easily purchase content seen on their TV screen via a mobile device.
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Q&A
Why JCPenneyās loyalty program is the next step in its $1B turnaround plan
Chief Customer Officer Katie Mullen explained how the retailer’s revamped program will deliver value to consumers and boost first-party data reserves.
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Cheetos chronicles various āOther Handā mishaps for latest marketing stunt
A new campaign celebrates the 99% of consumers who reserve their dominant hand for eating Cheetos and spans digital, OOH and social media.
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Report: CMO tenure stabilizes, though volatility remains high at top brands
A rise in internal promotions, first-time CMOs and outside hires were among the other big trends identified in Spencer Stuart’s assessment.
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Kraft Heinz rebrands Mio liquid concentrate to meet Gen Z wellness trends
The CPG giant teamed with branding agency BrandOpus on its latest social media-friendly packaging makeover.