The Latest
-
Column
Campaign Trail: Dude Wipes clears up the evolution of wiping
CMO Ryan Meegan explains how the flushable wipe brand’s latest effort represents a course correction from its previous ads.
-
Over half of ad buyers are using generative AI for video creation: IAB
Small and midsize brands are more likely to use generative artificial intelligence for video while only 36% of large brands plan to do the same.
-
Publicis Groupe forecasts sunny H2 based on strong H1 new business gains
The company reported it had more than a dozen wins of material new business in the first half.
-
Retrieved from Sun Bum on July 15, 2025
How Sun Bum’s loyalty program leaves ‘punch card land’ and builds community
The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities for brand engagement.
-
Q&A
Don’t hold the pickles: Sonic’s CMO on going all-in on dining trend
CMO Ryan Dickerson discusses a Grillo’s partnership and ad shoot that involved over 2,000 real pickles as briny snacks win Gen Z’s favor.
-
Retrieved from Discord on July 17, 2025
Discord strengthens pitch to advertisers with new Orbs virtual reward
Users who complete branded experiences called Quests can earn Orbs that can be redeemed for exclusive items in the Discord Shop.
-
How CeraVe built a $2B brand by blending education and entertainment
The L’Oréal-owned brand has become a global phenomenon by tapping both dermatologists and influencers to broadcast its bona fides.
-
Inside US Bank’s ad integration with Netflix’s ‘Happy Gilmore 2’
CMO Michael Lacorazza explains how teaming with the Adam Sandler sequel and production company Happy Madison helps the bank reach consumers.
-
Why JanSport revived its cringeworthy back-to-school ads to reach Gen Z
The backpack maker’s TikTok-focused effort returns for a second year after an initial run led to the brand’s highest grossing sales day in history.
-
3 takeaways from Omnicom’s Q2 earnings as IPG deal nears completion
The group’s branding and retail commerce segment experienced punishing declines as “uncertain market conditions” affected new launches.
-
Pacsun spotlights mall culture for denim campaign targeting Gen Z
“Denim Days” nods to the younger cohort’s interest in shopping malls and will include a presence around TikTok Shop’s Super Brand Day event.
-
KFC’s new take on Colonel Sanders is serious about its ‘Comeback Era’
The Yum Brands chain’s new campaign features gritty creative, developed with agency Highdive, that captures the high-stakes vibe as “The Bear.”
-
Olipop’s new ads show how the brand is winning people back to soda
Stars like Kristin Chenoweth and Joshua Jackson share their nostalgia for soda and love of Olipop in a campaign inspired by “Got Milk?” ads.
-
Target’s Roundel powers up offsite campaigns with AI-driven analysis
The Roundel media network, a bright spot in Target’s performance, will be the focus of investment throughout the year.
-
Sprite leans into Gen Z’s love for spicy flavors with global campaign
Along with out-of-home and social media activations, the Coca-Cola brand teamed with TikTok for an interactive filter for the “Hurts Real Good” push.
-
WPP names Microsoft vet CEO in sign of AI’s rising role in advertising
Cindy Rose currently helps lead enterprise tech sales at Microsoft and joins the agency as it tries to overcome client losses and worsening macro conditions.
-
Comscore, iSpot, VideoAmp pass currency audit ahead of broadcast season
The U.S. Joint Industry Committee confirmed that the three firms’ data held up, even around crucial areas like live sports.
-
Deep Dive
How CMOs tackled challenges in H1 2025 — and what they must do next
Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of challenges like trade wars and artificial intelligence.
-
Deep Dive
7 successful marketing campaigns that met 2025’s chaos with determination
As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.
-
‘Superman’ takes over Roku with first-to-market search integrations
The integration includes key placements on the CTV platform, a voice query activation and a content hub all themed around the DC superhero blockbuster.
-
Samsung Ads bows ad solution to turn CTV viewers into mobile gamers
While currently dedicated to gaming brands, the Mobile Conversion product will soon expand to verticals including travel, QSR and retail.
-
Digital marketing statistics of 2025: H1 by the numbers
As CMOs struggle to plan for the future, digital video may provide hope.
-
Retrieved from Snapchat on July 10, 2025
American Eagle drives in-store back-to-school shopping with Snap Map
The retailer is promoting 800 of its locations in the app and will also launch an augmented reality AE Jeans Try-on Haul Lens.
-
The General turns to Fortnite to help anxious Gen Z drivers
The General Road Test Royale makes use of The Glitch, a Fortnite space by Twitch that brands can customize.
-
How marketers can respond with empathy to consumer tariff shocks
New Gartner research emphasizes the importance of empathetic messaging and building “permission structures” that convince people it’s okay to buy.