The Latest
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Michael M. Santiago/Getty Images via Getty Images
Why Disney’s Compass seeks true north in data collaboration
A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room environments.
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Giuliano Benzin via Getty Images
Magna latest to downgrade global ad spending forecast, expects $979B
Traditional advertising outlets are expected to see a 3% drop in revenue, reflecting ongoing economic uncertainty, while digital ad sales will increase.
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Michael M. Santiago via Getty Images
How DoorDash is evolving its retail media arm as ad revenue grows
The ads division just acquired ad-tech startup Symbiosys for $175 million and is introducing new artificial intelligence tools for restaurant brands.
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Andy via Getty Images
Can Acxiom and Snowflake break the data black box where others failed?
The need for privacy-safe identity resolution is one of Acxiom parent IPG's “big bets,” even in the wake of Google's decision to keep third-party cookies.
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Dan Kitwood via Getty Images
TikTok brings expanded suite of generative AI ad tools to WPP, Adobe
TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency creatives.
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Courtesy of General Mills
Why Cinnamon Toast Crunch is giving 2000s nostalgia a moody, deadly spin
The Martin Agency updated the brand’s cannibalistic cereal squares of past ads, amping up dark humor and true crime elements favored by Gen Z.
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Spencer Platt via Getty Images
PepsiCo taps VaynerMedia to evolve in-house agency model
A new integrated team weds PepsiCo beverage’s internal brand-building expertise with VaynerMedia’s ability to activate around social media.
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Retrieved from WhatsApp on June 17, 2025
ColumnSociable: WhatsApp launches ads in status updates, channel subscriptions
While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.
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blackCAT via Getty Images
Amazon delivers reporting for live shoppable streaming video
With interest in creator content high, the new capabilities help marketers better understand what is driving sales.
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Joe Raedle via Getty Images
Peloton names fourth CMO in 5 years as turbulence persists
With past experience at Apple, Amazon and Netflix, Megan Imbres’ background aligns with how Peloton is looking to grow its business.
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Courtesy of Oura
ColumnCampaign Trail: Oura asks consumers to give them the finger
The health tech company upends fitness clichés to show what intentional aging can look like in an ad from indie shop Nice&Frank.
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Permission granted by Pepsi
Pepsi parodies ‘Share a Coke’ after rival resurrects iconic campaign
Custom Pepsi bottles will be available via a social media giveaway to consumers who post which foods with which they’d #ShareaPepsi.
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Courtesy of Wyndham Hotels & Resorts
Wyndham launches ad campaign in latest loyalty play
“Where There’s a Wyndham, There’s a Way” unites the hotel company’s 25 brands under a single tagline for the first time as it aims to grow loyalty.
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Courtesy of Jack in the Box
Jack in the Box links with T-Pain for Fortnite map, Twitch livestream
The partnership promotes a limited-edition, late-night Munchie Meal and builds on a “So Munch More” platform launched earlier this year.
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Courtesy of E.l.f. Beauty
E.l.f. gets ‘Sunhinged’ about SPF denial for YouTube comedy special
Hosted by comedian Marie Faustin, the special addresses Gen Z consumers who, despite being skin care-obsessed, forget to apply sunscreen.
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Courtesy of Newell Brands
Sharpie, Rubbermaid marketer partners with Adobe around generative AI
Newell, the parent of more than 50 consumer brands, is looking to create five times more content while improving marketing efficiency and effectiveness.
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Courtesy of Diageo
Smirnoff Ice toasts 25 years with first global campaign
Leveraging a localized approach and a social push, the campaign shows off new packaging along with a switch from bottles to cans.
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Retrieved from Grey Goose Vodka on June 09, 2025
Grey Goose and Zoe Saldaña stir up European-inspired burnout cure
The Bacardi brand is encouraging consumers to take time for themselves with a new campaign from its creative agency of record, BBH USA.
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Justin Sullivan via Getty Images
Publicis deepens AI transformation services with help from Nvidia
A new Center of Excellence built on Nvidia tech and led by Publicis Sapient speaks to the opportunity the agency sees in taking a consultative approach.
Updated June 12, 2025 -
Courtesy of M&M's
M&M’s promotes cross-generational unity with new creative platform
Ads show people of different ages and backgrounds bonding over the candy, which is putting fresh emphasis on the ampersand in its name.
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Courtesy of Lowe's
Lowe’s launches creator network to build bonds with millennials, Gen Z
Leading creator MrBeast has joined the effort, which will see the brand serve as exclusive building partner for the second season of “Beast Games.”
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Justin Sullivan / Staff via Getty Images
Apple takes measured approach to AI updates at developers conference
New visual intelligence features allow iPhone users to search apps like Google and Etsy to find items similar to what they’re looking at on their screen.
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Courtesy of Hyundai Motor America
Hyundai pitches hybrids as ‘Best of Both Worlds’ in Paris, Texas
A separate effort aimed at an African-American audience keys in on how fuel savings can lead to perks like valet parking and “egg money.”
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Permission granted by Amazon
Amazon widens access to video generator as AI ad tools gain traction
Agency BTR Media described using the feature to cater videos to different product searches and said it has been a “game-changer” for clients.
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Courtesy of Walmart
Walmart challenges consumer perceptions with ‘Who Knew?’ campaign
In a 60-second spot set to The Who’s “Who Are You,” “White Lotus” star Walton Goggins dishes on the retailer’s perks following a January brand refresh.
