The Latest

  • Man holds Dude Wipes in a space-themed museum exhibit
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    Courtesy of Dude Wipes
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    Column

    Campaign Trail: Dude Wipes clears up the evolution of wiping

    CMO Ryan Meegan explains how the flushable wipe brand’s latest effort represents a course correction from its previous ads. 

  • An advertisement for CB2 is displayed on a TV screen.
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    Courtesy of Spaceback
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    Over half of ad buyers are using generative AI for video creation: IAB

    Small and midsize brands are more likely to use generative artificial intelligence for video while only 36% of large brands plan to do the same.

  • Building facade with large windows and a white panel displaying a golden lion logo next to the word “PUBLICIS” in thin capital letters.
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    Alamy
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    Publicis Groupe forecasts sunny H2 based on strong H1 new business gains

    The company reported it had more than a dozen wins of material new business in the first half. 

  • Sun Bum Club
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    Retrieved from Sun Bum on July 15, 2025
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    How Sun Bum’s loyalty program leaves ‘punch card land’ and builds community

    The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities for brand engagement.

  • Pickles rain down on the top of a car in an ad from Sonic Drive-In
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    Permission granted by Sonic Drive-In
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    Q&A

    Don’t hold the pickles: Sonic’s CMO on going all-in on dining trend

    CMO Ryan Dickerson discusses a Grillo’s partnership and ad shoot that involved over 2,000 real pickles as briny snacks win Gen Z’s favor.

  • Discord Orbs
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    Retrieved from Discord on July 17, 2025
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    Discord strengthens pitch to advertisers with new Orbs virtual reward

    Users who complete branded experiences called Quests can earn Orbs that can be redeemed for exclusive items in the Discord Shop. 

  • Dr. Dustin Portela for CeraVe
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    Courtesy of CeraVe
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    How CeraVe built a $2B brand by blending education and entertainment

    The L’Oréal-owned brand has become a global phenomenon by tapping both dermatologists and influencers to broadcast its bona fides.

  • U.S. Bank branding in Happy Gilmore 2
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    Courtesy of U.S. Bank
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    Inside US Bank’s ad integration with Netflix’s ‘Happy Gilmore 2’

    CMO Michael Lacorazza explains how teaming with the Adam Sandler sequel and production company Happy Madison helps the bank reach consumers.

  • JanSport campaign imagery for it's "Always With You" campaign.
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    Courtesy of JanSport
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    Why JanSport revived its cringeworthy back-to-school ads to reach Gen Z

    The backpack maker’s TikTok-focused effort returns for a second year after an initial run led to the brand’s highest grossing sales day in history.

  • John Wren, Chairman & CEO of Omnicom, and Philippe Krakowsky, Interpublic’s CEO
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    Courtesy of Omnicom
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    3 takeaways from Omnicom’s Q2 earnings as IPG deal nears completion

    The group’s branding and retail commerce segment experienced punishing declines as “uncertain market conditions” affected new launches.

  • Pacsun's "Denim Days" campaign imagery
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    Courtesy of Pacsun
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    Pacsun spotlights mall culture for denim campaign targeting Gen Z

    “Denim Days” nods to the younger cohort’s interest in shopping malls and will include a presence around TikTok Shop’s Super Brand Day event.

  • A pedestrian strolls by a KFC ad that shows Colonel Sanders scowling.
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    Permission granted by Kentucky Fried Chicken
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    KFC’s new take on Colonel Sanders is serious about its ‘Comeback Era’

    The Yum Brands chain’s new campaign features gritty creative, developed with agency Highdive, that captures the high-stakes vibe as “The Bear.”

  • Tanner Adell with Olipop
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    Courtesy of Olipop
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    Olipop’s new ads show how the brand is winning people back to soda

    Stars like Kristin Chenoweth and Joshua Jackson share their nostalgia for soda and love of Olipop in a campaign inspired by “Got Milk?” ads.

  • Woman shops from Target on a smartphone
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    Courtesy of Target
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    Target’s Roundel powers up offsite campaigns with AI-driven analysis

    The Roundel media network, a bright spot in Target’s performance, will be the focus of investment throughout the year.

  • Sprite Hurts So Good campaign image
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    Courtesy of Sprite
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    Sprite leans into Gen Z’s love for spicy flavors with global campaign

    Along with out-of-home and social media activations, the Coca-Cola brand teamed with TikTok for an interactive filter for the “Hurts Real Good” push.

  • WPP CEO Cindy Rose
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    Courtesy of WPP
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    WPP names Microsoft vet CEO in sign of AI’s rising role in advertising

    Cindy Rose currently helps lead enterprise tech sales at Microsoft and joins the agency as it tries to overcome client losses and worsening macro conditions.

  • A family sits together watching TV.
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    Mediaphotos via Getty Images
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    Comscore, iSpot, VideoAmp pass currency audit ahead of broadcast season

    The U.S. Joint Industry Committee confirmed that the three firms’ data held up, even around crucial areas like live sports.

  • U.S. President Donald Trump is displayed on a television screen as traders work on the floor of the New York Stock Exchange.
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    Spencer Platt via Getty Images
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    Deep Dive

    How CMOs tackled challenges in H1 2025 — and what they must do next

    Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of challenges like trade wars and artificial intelligence.

  • State Farm mascot Jake from State Farm stands with influencer Kai Cenat outside while on set for the brand's "Batman vs. Bateman" campaign.
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    Courtesy of State Farm
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    Deep Dive

    7 successful marketing campaigns that met 2025’s chaos with determination

    As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

  • Superman microsite on Roku
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    Courtesy of Roku
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    ‘Superman’ takes over Roku with first-to-market search integrations

    The integration includes key placements on the CTV platform, a voice query activation and a content hub all themed around the DC superhero blockbuster.

  • A smiling woman uses her phone while a man watches TV in the living room
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    Johnce via Getty Images
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    Samsung Ads bows ad solution to turn CTV viewers into mobile gamers

    While currently dedicated to gaming brands, the Mobile Conversion product will soon expand to verticals including travel, QSR and retail.

  • Blank paste-up posters on a wall.
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    Shaun Lucas/Marketing Dive
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    Digital marketing statistics of 2025: H1 by the numbers

    As CMOs struggle to plan for the future, digital video may provide hope.

  • Snapchat American Eagle
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    Retrieved from Snapchat on July 10, 2025
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    American Eagle drives in-store back-to-school shopping with Snap Map

    The retailer is promoting 800 of its locations in the app and will also launch an augmented reality AE Jeans Try-on Haul Lens.

  • A rendering of The General's Fortnite activation.
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    Courtesy of The General
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    The General turns to Fortnite to help anxious Gen Z drivers

    The General Road Test Royale makes use of The Glitch, a Fortnite space by Twitch that brands can customize.

  • People pose with the Wall Street Bull in the financial district in Manhattan on June 14, 2022 in New York City.
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    Spencer Platt via Getty Images
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    How marketers can respond with empathy to consumer tariff shocks

    New Gartner research emphasizes the importance of empathetic messaging and building “permission structures” that convince people it’s okay to buy.