Instagram brings shopping to Reels, IGTV as commerce commands social spotlight; 'The Bachelorette' returns with drive-in premiere hosted by PopSugar, ABC, YouTube TV; Candy ad spend decreases 19% while product sales increase before Halloween
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The effects of the pandemic are being felt on candy advertising, with data from market researcher Numerator suggesting that companies are running smaller digital campaigns, rather than large TV buys.
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