Campaign Trail: Burt's Bees zooms in on human connection through lips; Pinterest bans weight-loss ads in face of reopening-related social pressures; Tripadvisor's refreshed app, ads aim to instill wanderlust; Walmart expands Ibotta partnership with new cash-back rewards
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To highlight purpose-led initiatives, the Unilever brand will partner with NCAA athletes as new rules about how they can monetize their name, image and likeness go into effect.
"Hello Again, Lips" shows a range of everyday scenarios — blowing bubbles, whispering secrets and kissing — to illustrate how lips convey love, joy and self-expression.
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