July 7, 2021
| Today's news and insights for marketing leaders
Deep Dive
The explosive category is nearing an inflection point that will force marketers to focus on deepening brand identity and targeting millennial drinkers.
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The TV spots show the brand drawing a clearer link to its mobile business and building on a popular "Freeting" promotion from 2019.
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Chris Finazzo's departure comes as the company attempts to reinvent itself, launching a digitally focused rebrand in January and a loyalty program.
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Learn how Morphe Cosmetics increased conversions by 33% with user-generated content from TikTok and Instagram.
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As part of the CPG giant's digital push, What's Cooking will first showcase content from Chef Edward Lee before adding other food creators.
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Apple's upcoming privacy changes, including Hide My Email and Private Relay, will make opt-ins more valuable and may complicate already strained efforts to reach target users on iPhones.
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Opinion
Chief marketers will need to continue to embrace change, putting customers and employees front and center, writes Forrester CMO Shirley Macbeth.
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Explore effective marketing strategies that reach customers by leveraging both digital and print components in this on-demand webinar.
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What We're Reading
TechCrunch
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Variety
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