Dec. 8, 2021
| Today's news and insights for marketing leaders
References to shoulder pads and "This Is Your Brain on Drugs" try to forge an era-appropriate connection with ABC's "Live in Front of a Studio Audience."
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As part of a focus on outdoor activities, the PepsiCo brand will support the local community around a recreation area in the beverage's home state.
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Concern over climate change is broadening, and some consumers have taken action against brands whose ads have a negative environmental impact.
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Always have the right next step in place for your customers, based on how they've behaved before. Learn how to
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Deep Dive
Despite the year's unfulfilled promises, efforts by the likes of Coke, Burger King and Tide delivered boldness and resonated with consumers.
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Even as project volumes jumped for half of in-house teams due to the pandemic's premium on digital, hybrid collaboration still faces challenges.
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