Dec. 21, 2021
| Today's news and insights for marketing leaders
The news positions Microsoft as a potentially formidable digital player at a time when marketers are grappling with the impending death of cookies.
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WeatherTech — back for its ninth consecutive year — is the latest brand to announce its return to February's big game.
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In his latest PepsiCo campaign since making the jump from long-time partner Coca-Cola, the NBA superstar highlights a Frito-Lay snack staple.
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Creative automation and modular design systems are the building blocks to brand consistency, even cutting overall production time in half. Learn more in this
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Previously geared toward building awareness, social influencers may begin to play a bigger role in brands' e-commerce strategies as new tools crop up.
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By acquiring a strategic advisory firm whose focus includes marketing transformation, the talent agency also beefs up its own entertainment marketing consultancy.
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The year-end review can help marketers understand what resonates with users and potentially attract more activity on the app as they prepare 2022 plans.
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