Top News of 2021
Marketers hoping the pandemic haze would clear in 2021 are likely ending the year disappointed. The 12-month period — and a crunched fourth quarter marred by supply chain pressures and a new COVID-19 variant — has felt as chaotic as any, making it easy to forget what happened when. But it was indeed a busy year, with major account moves, platform rebrands and policy changes that have upended the very fundamentals of digital marketing.

While tying a bow on any year is difficult, Marketing Dive here has assembled the biggest news items from a particularly tumultuous and transitional moment for the industry. The reverberations of these developments will continue to be felt in 2022 as marketers steel themselves for further disruptions related to the metaverse, ad targeting and CMO expectations.

As always, thanks for reading.

Peter Adams
Reporter, Marketing Dive
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