Heineken raises a glass to female soccer fans in new campaign; WPP partners with Epic Games to boost metaverse offering; Celebrity-created RTD cocktails hit shelves with new Thomas Ashbourne brand; How Coke and Pepsi's rivalry shaped marketing — and where it goes next
TikTok Pulse is bought at a fixed CPM and on a reservation basis, speaking to the app’s efforts to cater to deeper-pocketed advertisers at the NewFronts.
To help correct gender bias evident in inaccurate stats online, the brand will buy AdWords around popular football questions and provide accurate info.
Demonstrate the impact of social media on your broader marketing goals and overall business outcomes with Hootsuite's step-by-step guide to measuring ROI.
As the most enduring consumer brand rivalry enters a new phase in the metaverse, tall orders around sustainability may demand cooperation over competition.
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