Sept. 12, 2022
| Today’s news and insights for marketing leaders
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The remainder of the year is speeding by, and the holiday season is quickly approaching. To help you prepare, journalists from Marketing Dive, Retail Dive, Supply Chain Dive and Payments Dive are joining forces for a virtual panel Oct. 6. From 2-4:30 p.m. ET. Learn about what to expect during the crucial holiday period in a series of insightful conversations.
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An Immersive Ads format teased during the company’s developer conference helps brands promote their custom worlds to users more seamlessly.
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The grocer adds new programmatic features to its Kroger Precision Marketing business in order to better compete in an increasingly saturated market.
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“Don’t Don’t Yourself” arrives on the heels of research showing 33% of Americans rank fear of failure as their main roadblock to trying new things.
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The future of affiliate requires making a commitment to brand safety and fraud prevention.
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Burger King will support menu shifts with $120 million in advertising spend, a 30% increase in its media buying capacity.
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Column
The latest iteration of the brand's "Get Your TV Together" campaign unites live sports and reality TV to highlight its value proposition.
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Fans are front and center in the latest football-related campaigns, with players taking a backseat as marketers try to address a fragmented audience.
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In today’s omnichannel customer journey, the car is an untapped opportunity. The future of reaching on-the-go consumers is in-car advertising — find out how marketers can capitalize on this space.
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