Warner Bros. Discovery unveils first-party data platform to unify video

OMG, RPA and Wayfair are early partners for the company’s new Data-Driven Video offering, with IPG Mediabrands to begin testing in Q3.

By Aaron Baar • April 29, 2024

ID Solutions 2.0: Navigating what’s next

Before you navigate the cookieless future, explore the best ID strategies for today's advertisers.

By Jeff Ragovin, CEO at Semasio • April 29, 2024

Explore the Trendline➔

What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

Google enters its ‘Gemini era’ as search, YouTube ride healthy ad demand

While robust ad spending and generative AI bolstered the tech giant’s biggest moneymaker in Q1, analysts cautioned the future isn’t assured.

By Peter Adams • April 26, 2024

Why Meta’s costly AI vision looks more compelling than the metaverse

Advertising fundamentals were strong in Q1, with revenue up 27%, but much of Meta’s focus is centered on future-facing bets that will take time to realize.

By Peter Adams • April 25, 2024

Influencers sway consumers but authenticity loses some clout, study says

Attitudes toward AI creators are mixed, and only 35% of Gen Zers say authenticity is what they care most about from influencers.

By Aaron Baar • April 25, 2024

Saks seeks to carve out luxury niche in retail media with network launch

Saks Media Network debuts on the tails of the company receiving an infusion of capital to help it weather the current luxury downturn.

By Peter Adams • April 24, 2024

Cookies get another stay of execution — but have marketers already moved on?

Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities.

By Chris Kelly • April 24, 2024

Omnicom’s bets on precision marketing contribute to growth bump

Flywheel Digital, the group’s largest acquisition to date, is a key piece of its evolving pitch around digital commerce and retail media. 

By Peter Adams • April 22, 2024

Athleisure is top dog in the teen closet: Here’s what the numbers say

While the cohort’s spending is down, clothing remains a popular purchase. 

By Sara Karlovitch • April 19, 2024

Why JCPenney’s loyalty program is the next step in its $1B turnaround plan

Chief Customer Officer Katie Mullen explained how the retailer’s revamped program will deliver value to consumers and boost first-party data reserves.

By Chris Kelly • April 17, 2024

Digital ad revenue defied economic challenges to grow 7.3% in 2023, per IAB

Channels with “privacy by design solutions” are expected to outpace the market going forward.

By Sara Karlovitch • April 16, 2024

Publicis credits new business tailwinds, tech rebound for continued strength

CEO Arthur Sadoun attributed the group’s performance to three key factors, including data-driven marketing. 

By Peter Adams • April 15, 2024

WPP and Google partner to integrate martech and gen AI tools

The sheer size of the partners and the scope of the collaboration could be a tipping point for generative AI within agencies.

By Aaron Baar • April 15, 2024

On-site search data comes to CTV planning via Captify, Magnite deal

Captify will analyze search terms from millions of publisher websites and categorize them into profiles, interests and moments.

By Aaron Baar • April 8, 2024

Meet the 4 firms setting the agenda for measuring TV ads amid rapid change

Battles around big data and panels continue as currency certification efforts pick up and the possibility of consolidation looms.

By Chris Kelly • April 8, 2024

Privacy tools fall short: Here’s what the numbers say

An increase in violations, lawsuits and fines highlights how important it is for marketers to stay up to date on regulatory developments.

By Sara Karlovitch • April 5, 2024

JPMorgan Chase to let brands target customers based on spending data

Chase Media Solutions connects customers to retail deals, tailored to their spending, directly through their bank app.

By Gabrielle Saulsbery • April 4, 2024

Walmart’s ad growth playbook involves winning more non-endemic brands

Automotive, entertainment, financial services, QSR and travel brands are in the retail media network’s sights, as are smaller advertisers.

By Peter Adams • April 1, 2024

How Home Depot is renovating its retail media network to reach more advertisers

The retailer gave suppliers an inside look at consumer insights, business strategies and a road map for a growing ad channel at its first “InFronts” event.

By Chris Kelly • March 28, 2024

4 marketing headwinds to watch as election season heats up

Strained budgets and a “chaotic environment for consumer trust” were top challenges identified by Forrester, which urged marketers to be proactive.

By Aaron Baar • March 27, 2024

Ad budgets for games are growing for 40% of marketers, per IAB report

In-game ad spending is expected to grow from $8.53 billion in 2024 to $11.49 billion by 2027 as the space remains a top area of interest for marketers.

By Sara Karlovitch • March 26, 2024

McDonald’s, NielsenIQ team for Cultural Relevance ad-testing module

The solution analyzes the role and effectiveness of cultural factors in content to help advertisers deliver more impactful and inclusive ads.

By Jessica Deyo • March 25, 2024

Lyft deepens ad-targeting, measurement bench as in-app video launches

Along with a new CMO, the company has enlisted Oracle and Nielsen to provide brands more precise insights amid the rollout of richer ad formats.

By Peter Adams • March 22, 2024

Fandom and marketers: Here’s what the numbers say

From pop stars to sports, fandoms can be a great benefit to marketers, but not without risks, according to a recent Kearney report.

By Sara Karlovitch • March 22, 2024

Why the latest TikTok ban attempt is different — and what it means for marketers

A ban could benefit Meta, weakening competition and options for advertisers, while a potential suitor will need to be well-versed in data management.

By Jessica Deyo • March 21, 2024