Advertising Week: The Rundown

Conference Edition | Oct.​ 10,​ 2018

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Editor's Note

It's only one week out, but we at Marketing Dive are still reeling from our trip up to New York City for Advertising Week, which felt especially hectic this year with almost all of the major talks — and many of our meetings — held in a single venue near Lincoln Square.

Just as the space itself was bustling, so were the amount of ideas floating around panels and personal conversations at the annual trade gathering. Topics touched on hot marketing tactics such as the quickly evolving video landscape and Instagram Stories, and also broader trends, including the growing necessity of brand bravery and the enduring qualities of agencies.

Below, we've assembled the biggest stories to emerge out of one of the marketing world's most closely watched events, featuring our previous live coverage along with new deep dives that put a bow on what defined Advertising Week New York for 2018. We look forward to seeing you at conferences in the future, and as always, thanks for reading.

Peter Adams
Reporter, Marketing Dive
Twitter | E-mail
overheard bubble

Overheard at the show

"If we don't take risks, the size of the prize will always be small."
– Marcel Marcondes, CMO, AB InBev U.S.

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overheard bubble

Parting thought

"What we do matters, and it matters more than ever. If you think about [it], there's $600 billion in the advertising world. We touch everybody on the planet. What's exciting for me about the work that's happening today is that people are stepping up … and it makes a difference." — Marc Pritchard, Chief Brand Officer, P&G