Comic Dive: Amazon Attacks

The e-commerce giant has already helped topple big name retailers. With its aggressive moves into advertising, video and voice, who's next?

KFC lets fans 'adopt' new bear-shaped Colonel in promotion of Hot Honey flavor

The latest iteration of the brand mascot takes the form of a nostalgia-inspired honey bottle, and consumers can enter for a chance to win one of their own. 

How to price your marketing proposal for profitability

Ad Age: Spotify sees 2nd big marketer depart in as many weeks

VP of brand creative Jackie Jantos joins former CMO Seth Farbman in leaving the music streaming service amid a broader shuffle of its marketing structure.

Arby's offers free brand-inspired tattoos in 'sandwiches for life' promo

While there's no free food involved, the brand is offering a "higher level of sandwich commitment" to those interested in getting a permanent tattoo. 

Publicis Groupe's BBH cuts ties with actors' union, WSJ reports

Using union actors in commercials can more than double the production budget, and more marketers are asking agencies during the pitch phase if they are affiliated with the union.

Uber looks ahead with its biggest ad campaign

The ride-hailing pioneer seeks to bounce back from a year of bad publicity with a more optimistic approach to its "Doors Are Always Opening" spot.

Instagram expands shopping features to boost brands' direct sales

Advertising accountability: is outcome-driven media the future?

Amazon investigating employees for data bribery

More specialists, more control: Inside Deutsche Telekom’s ad tech strategy

DAVE LUHR STEPS DOWN AS W&K PRESIDENT; COLLEEN DECOURCY AND TOM BLESSINGTON TAKE REINS