Comic Dive: Permanent Promotions; Old Spice taps scruffy NFL brothers to promote new Amazon-exclusive beard products; Snapchat links with Amazon on visual search function; Forbes intros 'CMO Next' list to spotlight chief marketers who are redefining the role
CEO Kevin Systrom and CTO Mike Krieger will pursue other opportunities at a time when the Facebook-owned app is ramping up efforts in content, commerce and more.
Brands like Domino's and Arby's have upped the ante on marketing stunts, promising food, money and more to consumers who get tattoos or go to other extreme lengths to show their loyalty.
Survey of 2,000 global consumers reveals 86% of people believe authenticity is important when deciding what brands they support and 60% think user-generated content is the most authentic and influential form of content. Get the full report.
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