Daily edition
| Sept. 26, 2018
The change is part of the company's efforts to focus on coffee and support digital offerings that cater to on-the-go consumers.
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The sandwich chain used IBM's artificial intelligence technology to create dynamic ads for a sandwich promotion.
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However, half of surveyed leisure travelers report that internet and device connectivity have made their experiences better overall.
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Existing ad and analytics arms, including advanced TV, AdWorks, ATT.net and AppNexus, sit under the new umbrella company.
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Chief marketer Alessandro de Pestel also has extensive experience in fashion with brands like Tommy Hilfiger, Christian Dior Parfums and Omega Watches.
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UPDATED
In a reversal of earlier comments, WPP's new CEO Mark Read has said merging creative and digital agencies now makes the most sense.
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Column
Brands like Domino's and Arby's have upped the ante on marketing stunts, promising food, money and more to consumers who get tattoos or go to other extreme lengths to show their loyalty.
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