Report: Amazon mulls building its own ad product for OTT TV; Facebook opens Stories ads to all advertisers; P&G co-hosts first #SheIsEqual Summit to inspire action on gender equality; Google secures new MRC accreditations, updates progress on brand safety and reach measurement
A key focus of the deal is helping the retailer create and manage more than 9 million product images that run annually across its website, promotions and landing pages.
As OTT advertising escalates, video platform Innovid is also introducing a self-service tool for creating scalable connected TV ads to run across platforms.
In partnership with Global Citizen and the ANA's #SeeHer initiative, the event includes speakers Reese Witherspoon, Katie Couric and P&G's own Marc Pritchard.
YouTube brand safety verification by DoubleVerify and Integral Ad Science is in expanded beta, where Google claims 99% success rates on auction and reserve functions.
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