Schick Hydro promotes healthy masculinity with 'The Man I Am'; New Data Transparency Label looks like nutrition information panel; Hilton taps Anna Kendrick to encourage travelers to book direct; YouTube makes video ads more actionable, driving 3.5% CTR for Vodafone
B2B Marketing and Sales pros want sellers to deliver content in more customized ways. Uncover the latest research on the sales enablement space to understand why pros are increasingly investing in these platforms.
Note from the editor
It's that time of year again. Brands, agency folks, tech companies and more are descending on New York City — or, in many cases, just taking the subway a few stops uptown — to attend Advertising Week, one of the industry's buzziest and often busiest conferences.
At the show this year, we here at Marketing Dive will be covering talks that touch on everything from the future of key technologies like voice search to bigger creative themes that have emerged from the marketing world in 2018, including the importance of brand bravery and engaging with socially conscious consumers. The companies weighing in on these subjects include the likes of Procter & Gamble, AB InBev, Coca-Cola, Starbucks and more.
Check back here throughout the week and into next for our coverage coming out of Advertising Week, or follow us on Twitter for live updates. And if you see one of us on the ground at the show, please don't hesitate to say hello.
Best,
Peter Adams
Reporter, Marketing Dive Twitter |
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The shaving brand has also partnered with NBA star Kevin Love on a new web series "Locker Room Talk" and will be an official sponsor of the Movember Foundation.
Marketing companies are invited to test and comment on the beta version of a new audience segment data standard from ANA, IAB and other industry groups.
The chain is using humor to highlight its new price match guarantee and loyalty program while positioning its booking experience to compete against online travel agencies.
New lower-funnel call-to-action features make it easier for customers to find a movie showtime, download an app, book a trip or watch another brand video.
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Peter Adams
