WPP looks to sell stake in Kantar as Q3 results send shares plunging

The news marks a significant move by freshly minted CEO Mark Read, who's struggling to reinvigorate the ad holding giant's business.

AT&T's Q3 ad revenue jumps 34%, but DirecTV subscriber losses accelerate

The company wants to build an ad business that rivals Google and Facebook by providing flexibility to advertisers across linear TV, DirecTV Now, OTT and wireless areas.

What are Super Customers, and how can brands get more?

Study: Companies with more mature analytics operations see 9% increase in marketing ROI

National advertisers considered "masters" spend at least 10% of their marketing budgets on measurement and analytics.

Tazo spills the tea on camping experience with 'Drag Race' star

The campaign is part of the Unilever brand's "Brew the Unexpected" messaging that urges people to get out of their comfort zones.

Honda links with SoundHound to develop AI-powered voice assistant

The collaboration comes out of the automaker's Honda Xcelerator, a program that supports innovative startups.  

Snap nabs Amazon's head of global ad sales

Twitter cleanup sweeps away 9 million users, but ad sales up

AB InBev halves dividend, shares tumble as major markets hit

Dunkin’ Brands Sales Get Lift From Beverages

Pandora Hires a New Head of Brand Marketing Following News of Its Acquisition by Sirius