Perrier, SodaStream promote alternative Halloween costume ideas; What Gen Z wants for Christmas; Report: Amazon ads remain on Bloomberg, despite company pulling its spend on the site; Ford ads created for brand loyalists drive awareness, purchase intent, study says
Despite challenges around measurement, frequency and complexity, marketers suggest connected TV should be more than an extension of linear TV marketing budgets.
The sparkling water maker introduced a Snapchat lens inspired by a bizarre Kanye West performance, while SodaStream plays a social media prank on Nespresso.
It's a long list — and one that includes not just online and mobile shopping, but also in-store experiences and the ability to engage meaningfully with retailers on social.
Marketers are eager to provide the personalized experiences that customers want, but research shows there is room for improvement. Learn how AI and machine learning can help you bridge the divide. Download now→
The dust-up stems from a lengthy report alleging the Chinese government had hacked into Amazon and Apple hardware via microchips, which both companies vehemently deny.
The beverage giant behind brands like Johnnie Walker gained deeper insights across 95% of its media spend with the development of a multi-touch attribution strategy.
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