Facebook doubles down on Stories as revenue growth hits 6-year low; Mars Wrigley's chief Halloween officer answers our burning candy marketing questions; NBA's Dallas Mavericks unveils AR mural with 'larger than life' slam dunk; Casper, Dollar Shave Club among brands capitalizing on the Fortnite craze, study says
At the IAB's Direct Brand Summit, Hubble Contacts' Co-Founder and Co-CEO Jesse Horwitz laid out the strengths and weakness of both models and nodded to the potential for them to meet in the middle.
In an emailed conversation, Victor Mehren — COO by day — explains the unique challenges and opportunities for the company behind iconic treats like M&M's, Snickers and Skittles.
Dollar Shave Club's ability to generate nearly 10 million views on its video integrations over three months shows how advertisers can tap into popular media like video games to reach young, engaged audiences.
The chain partnered with Toyota to create the PIE Pro prototype, which cooks pies in seven minutes and could help the company compete in the delivery tech arms race.
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