Ad Age: Behind the scenes, marketers brush off bombshell Facebook report; Walmart unveils 'digital playground' as it gets serious about toys; YouTube premieres free, ad-supported Hollywood film streaming; Sequencing video ads lifts recall 118%, Google finds
Agency executives, speaking under conditions of anonymity, appeared amazed by how few red flags the situation has raised, with some saying they expect business as usual.
20th Century Fox ran a series of ads cut in different ways for "The Greatest Showman" and saw awareness and consideration lifts that were five times stronger than for other trailer campaigns.
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