Comic Dive: Half-Baked Thanksgiving Turkeys; Covergirl plans Black Friday opening for experiential-focused flagship store; Secret demands equal pay for women in star-studded music video; Digitalization of audio advertising leaps forward in new deals from iHeartMedia, Pandora's AdsWizz
Gen Z defies easy categorization, but that's unlikely to deter marketers from trying to engage these influential consumers during the crucial shopping season.
The audio ad market is in flux as consumers spend more time listening to podcasts and streaming music on mobile devices and as the adoption of smart speakers grows.
Nearly two-thirds of surveyed UAE consumers think it's important for brands they follow to take a stance on societal issues, but what issues are "acceptable" vary.
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