Campaign Trail: Michelob's turkey trot; PETA grills Butterball; Yellow Tail hops on UGC trend; YouTube to stream 'The Lego Movie' within trailer ad for upcoming sequel; Taco Bell (sort of) resurrects London's Big Ben with distinctive, branded chime; Amazon starts taking 30% of Fire TV ad sales, Ad Age reports
Marketing Dive will not be publishing newsletters on Thursday or Friday this week due to Thanksgiving. We hope you enjoy delicious food and plenty of time with friends and family.
Whether you're traveling for festivities or just looking for an interesting read, catch up on our latest coverage of brands' holiday marketing moves so far this year, including how Burger King hijacked Black Friday ads, Covergirl's plans to open an experiential-focused flagship on Black Friday or all the top brands shaking up holiday shopping with Pinterest's Gift Globe.
We'll be back in your inbox on Monday, Nov. 26, with fresh marketing content.
As always, thanks for reading.
Chris Kelly
Associate Editor, Marketing Dive E-mail
A very special Thanksgiving edition has our editors examining a health-focused holiday push, a scathing critique of a poultry maker and one brand getting started early on the Super Bowl.
The famous tower has been under construction and silent for more than a year, giving the marketer an opportunity to promote four new locations in the city.
Gen Z defies easy categorization, but that's unlikely to deter marketers from trying to engage these influential consumers during the crucial shopping season.
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