The winners and losers of Black Friday 2018; Programmatic advertising expands more slowly than expected, study says; The Macallan takes flight with first-ever global ad campaign; WPP to meld J. Walter Thompson, Wunderman as agency priorities shift
Last year, Marketing Dive published the 2017 Dive Awards, which highlighted the executives, companies and innovations — or disruptions — that played an outsized role in shaping the marketing world. Since then, the industry has begun to place greater emphasis on data, deeper collaboration and purpose-powered approaches.
Next Monday, Dec. 3, we'll publish the Marketing Dive Awards for 2018, spotlighting a new set of industry leaders we believe stood out this year. Stay tuned!
From Cambridge Analytica to Papa John's founder fallout, corporate missteps captured public attention and heaps of criticism in a year when the lines between brand and politics continued to blur.
Our mission is to provide busy execs like you with an overview of the Marketing industry in 60 seconds. Marketing Dive is a product of Industry Dive. View other Industry Dive publications.