Hardee's wants Tinder users to swipe right for chicken tender deal; CNBC: Facebook Watch adjusts focus to older audiences as millennials, teens prove elusive; Retailer DXL sees 6.5% engagement boost with AI-powered branded content; Relive the year's 6 biggest brand fails — they carry important lessons for marketers
The ostensible YouTube competitor hasn't gained legs with advertisers either, and Facebook is now reportedly in talks with multiple media companies about content targeting an older crowd.
Arkadium's new InHabit tool reads articles and automatically inserts a relevant interactive editorial unit, helping DXL generate a 6% click-through rate.
From Cambridge Analytica to Papa John's founder fallout, corporate missteps captured public attention and heaps of criticism in a year when the lines between brand and politics continued to blur.
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