Kimpton's Room 301 influencer campaign boosts Instagram engagement 4x

A room in Los Angeles was transformed into an "Instagrammable space" that fueled influencer content, per a case study by Gartner L2.

Dove Men+Care urges dads to spend time with their kids at #HolidayShear events

The brand partnered with Bishops Cuts/Color to offer free washes and haircuts, along with activities and games to encourage bonding.

Move over brands, consumer experiences are the story

Brands must master empathy, strategy and creativity — and understand the technology required to get them there, writes DEG's Tony Toubia.

Gillette Venus links with YouTube influencer on razor exclusive to new subscription service

Venus x Remi will be sold through Venus Direct, a DTC offering that lets users choose from products personalized to skin type and shaving routines. 

Progressive Shopper sorts brands' political contributions so consumers can 'shop their values'

A web extension displays a flag indicating which political party a brand donates to and offers alternatives that better align with the user's values. 

Campaign Trail: Budweiser rallies competitors; Chipotle cooks up holiday displays; Maker's Mark toasts tradition

The AB InBev brand celebrated Repeal Day with a DOOH campaign, burrito ingredients were transformed into window displays and Scarlett Johansson​ hawks whiskey.

How 'brick-and-mobile' is transforming in-store shopping

Your Apps Know Where You Were Last Night, and They're Not Keeping It Secret

How Uber will become an ad company, starting with Eats Pool

Reuters: Amazon exploring potential airport locations for Go stores

Marketing Executives Make Financial Bets Beyond Their Day Jobs