Daily edition
| Dec. 13, 2018
Ad watchdog TINA collected more than 1,700 Instagram posts, more than one-third of which were shared by Sean "Diddy" Combs. Diddy deleted all but two after being notified of the findings.
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Busch is hosting a contest to give away a button that emits a sound like a can of beer being opened, while KFC's fried chicken-scented firelog is for sale online.
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Interestingly, the method for entering the contest is built around smartphone participation with a focus on two mobile-first social platforms: Instagram and Twitter.
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Women make up nearly 42% of CMOs, outpacing gender parity for other C-suite positions, but female tenure is shorter than average.
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The firm focuses on digital media buying for platforms like Amazon, Facebook and Google and has clients including Mazda, Prudential and Sprint.
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The Kraft Heinz brand's novelty "Double Diptector" pairs with a mobile app to warn hosts about the ultimate party foul.
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TV accounted for 82% of marketing budgets and drove just 42% of media-driven box office revenue, while every dollar spent on Facebook brought a nearly $8 return on ad spend.
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Meet the top disruptors and innovators in marketing
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