KFC, Tide, Nike among brands that 'won' Twitter in 2018

U.S. Head of Brand Strategy Ryan Oliver highlights brands that have mastered the social media platform.

Google puts $1B toward sprawling new NYC campus

The 1.7 million square-foot expansion builds on the company's recent moves, such as buying Chelsea Market, and comes as Amazon establishes a greater foothold in the city.

Columbia Pictures promotes film premiere with 360-degree escape rooms

Surviving virtual rooms with themes from the upcoming "Escape Room" enters fans into a contest to win a trip to Los Angeles — and $1 million.

Wendy's shares a syrupy holiday tale on Twitter

Illustrated "'Twas the Night Before Maple Syrup Day" tweets encourage fans to sample the chain's new Maple Bacon Chicken Sandwich.

Celebs, humor dominate YouTube's top ads of 2018

Amazon's "Alexa Loses Her Voice" topped the 2018 leaderboard with more than 50 million views.

Before giving 'the talk' to my tween, I ran it through with some CMOs

A familiar conversation parallels why brands must rethink their social media approach, writes Something Massive founder Rebecca Coleman.

Report: Amazon targets TV advertisers for Fire TV, builds dedicated sales team

Amazon, which has recently been positioning Fire TV as a standalone buy, is asking advertisers how they want to be pitched on the inventory.

Unilever's Keith Weed is not retiring; he's 'going plural'

MDC Partners To Pay Bonuses To Senior Managers For Not Quitting

Special Report: J&J knew for decades that asbestos lurked in its Baby Powder

Clorox CMO Eric Reynolds: Demand for content is driving our 120-person in-house agency