Freshpet, Huggies top list of ads that make an emotional connection

The Ace Metrix analysis used natural language processing and machine learning to measure the impact of ads based on a number of emotions.

Dinosaurs and delis: How Tool of North America crafts epic experiences for Amazon

Two executives at the agency detail how it created innovative activations around "Jurassic World" and "The Marvelous Mrs. Maisel" for the tech giant turned cross-channel marketing platform.

Nissan drives interactivity at college football tailgates with biometric-powered pop-ups

Converted semi-trucks boasted games that used gesture recognition and skeletal tracking tech to place fans into a virtual sporting experience.

Behr dips into relaxing ASMR videos of painting process

Soothing sounds of popping open a paint can, swirling the mix and peeling tape off wall edges aim to showcase Behr's color selection and appeal to DIY-ers.

ANA calls on FTC for comprehensive US data privacy law

The goal would be to avoid myriad state-level standards, such as the CCPA, which could create a compliance headache for businesses.

Comic Dive: Have It Our Way

Burger King's "Whopper Detour" stunt used geoconquesting to troll McDonald's and drive a million app downloads.

How Bonobos is growing up under Walmart's wing

Boxed CMO Makes the Leap to a General Manager Post at Clorox

CBS Considers Ditching Nielsen As TV Ratings Angst Intensifies

Started with fanfare, Oath never stood a chance, ad execs say

How Much Trust Can Facebook Afford to Lose?