Gatorade explores the science behind its products in Serena Williams-led spot

"You Fuel Us, We Fuel You" promotes the PepsiCo brand's science-backed, athlete-focused products.

Farmers Insurance launches episodic ads on Hulu

Two spots are broken into three sequential segments to tell a full story, a first for an insurance brand on Hulu. 

ESPN lets 4 college football superfans camp out on a billboard ahead of championship

Atop the 45-foot tall outdoor activation, participants are competing in games for prizes, some of which are being livestreamed.

NBCUniversal tests Comcast's blockchain-powered data-sharing platform

Blockgraph promises a way for TV and media companies to activate their data at scale without needing to share it with third parties.

Our 10 best stories of 2018

Take a look back at Marketing Dive's top stories, which captured the biggest developments from executive departures to creative innovation that shaped the industry.

How Much of the Internet Is Fake? Turns Out, a Lot of It, Actually.

'More like reality': In 2019, hot DTC brands face pressures to prove profitability

How Warner Bros. Attracted Women To 'Aquaman' & Opened DC Superhero Pic To $105M+

How food companies are getting consumers to pay more