Daily edition
| Jan. 8, 2019
"If you are not numbers savvy, you will not be able to do it," Mastercard CMO Raja Rajamannar said on the state of the industry during a panel Monday.
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Fans can get a free "spherical dishware-inspired haircut" on Thursday in Brooklyn and share their new look on Twitter.
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Fiji Water also generated buzz when a model holding a tray of water bottles on the red carpet appeared to photobomb celebrities, inspiring the hashtag #FijiWaterGirl.
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The company will now solely use its red and yellow interlocking circles to represent its brand in order to stand out on digital platforms.
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Deep Dive
The next 12 months will see major pieces fall into place, with heavier investments in data and e-commerce and marketers turning to in-house teams for purposeful creative that packs a punch.
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The streaming platform's free service is beta testing a sponsorship that lets brands insert audio and video ads into breaks between songs.
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Presenting for the first time at the annual event on Sunday, the CPG giant detailed factors that lead it to think differently about brand innovation.
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What We're Reading
Adweek
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CNBC
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The Drum
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Retail Dive
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