Report: Amazon offers influencers commissions up to 10%; Taco Bell's new billboard dispenses nacho cheese; McDonald's reviews local US media business to give franchisees more flexibility, AdAge reports; What brands can learn from Netflix's 'Bandersnatch'
Yext puts you in control of the facts about your brand across the many services (like Google, Amazon Alexa, Facebook & Yelp) that consumers are using to search.
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As marketers prepare to unveil their highly anticipated ads — many of which will set the tone for the year ahead — Marketing Dive will update this tracker on the road to the big game and beyond.
Interactive storytelling gives viewers more control over content and lets marketers glean valuable insights into their preferences, writes Playbuzz's Shachar Orren.
Speaking at separate talks at CES, Marc Pritchard and Keith Weed echoed each others' comments on the roots of tech disruption, but their suggestions for fixing a broken digital ecosystem split off.
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