Jan. 25 - Coke celebrates diversity in Super Bowl ad | Amazon pushes for exclusive brands

Marketing Dive's Top News

Daily edition | Jan. 25, 2019

BROUGHT TO YOU BY — Quad/Graphics

3 Tips to Create Better Content, Faster

Improving marketing ROI demands a new model for content creation. Gain insights on how to do it right. Read here to get started.

Coca-Cola's big game spot will celebrate diversity immediately before national anthem

Fans can share selfies on social media honoring what makes them different, some of which will be added into an Instagram mural during the Super Bowl.

WSJ: Amazon ramps up push for companies to develop exclusive brands for its platform

Creating brands on its own was reportedly too time-intensive and costly for Amazon, and early partners, like Equal sweeteners, have valued the platform's flexibility.

Taco Bell cooks up faux movie trailer for Nacho Fries' comeback

The campaign includes running the spot in theaters, printing movie posters and creating special "For Your Consideration" media kits.

White Castle offers to cater first 'Slider Summit' in DC amid government shutdown

Furloughed federal employees can also get a free combo meal at the fast-food chain on Jan. 29.

Expensify drops scannable 2 Chainz music video in Super Bowl lead-up

Viewers can scan the receipts featured in the commercial to win prizes around the big game.

Puma steps up social justice mission with Meek Mill

The athletics line will be the exclusive brand partner of Reform Alliance, an organization for criminal justice system reform backed by Mill, Jay-Z and the CEO of Kraft Group.