Kraft Heinz reveals $15.4B write-down for Kraft, Oscar Mayer brands, SEC investigation; Consumers see 77% of brands as not meaningful, report says; Marriott tests new pod format around Oscars to drive interest in Bonvoy; NBA debuts stats-focused reality show 'GM School' with partner SAP
The streamlined rewards program, which follows a massive cyberattack on the hotel chain's Starwood reservation system, has reportedly caused some confusion among consumers to date.
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