Papa John's eyes sports stars, social influencers as brand rehabilitation efforts continue; Lay's ties exclusive Bebe Rexha song downloads to chip packaging; Measuring brand activations in the digital age with 'return on experience'; 77% of US ad fraud classified as highly sophisticated, study finds
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Companies from Nordstrom to J. Crew have invested in loyalty programs. Some removed barriers, others added them, but the changes all say something about the strategy.
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