Daily edition
| March 1, 2019
Column
The AB InBev brand gets animated for a product launch, while an insurance company aims for whimsy and iconic stars of a children's show get fresh looks.
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"As a result, both companies will be well positioned to capitalize on their respective opportunities and act decisively in an evolving retail environment," Gap Inc. president and CEO Art Peck said in a statement.
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As part of the "#LoveThyBar" campaign, the Pernod Ricard brand is dishing out drink rebates to consumers via Facebook Messenger.
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The airline hosted a "kindness-based" sweepstakes as part of the campaign and is offering special content integrations for the show.
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Oscar Mayer P3 will debut original content at the UFC Performance Institute in Las Vegas, while Devour will integrate into a YouTube series.
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The guitar maker is teaming up with 50 artists from around the world to share their stories across ads, social media, mini films and other creative content.
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Opinion
While ROE may not provide all the hard data marketers crave, it can shed light on experience conversion rates, writes Set Creative's Stefan Tauber.
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