McDonald's makes black millennial consumers top priority with extensive 'campaign movement'; Can a new CMO give Papa John's the boost it needs?; Busch hosts 'Busch League' social contest to sponsor amateur softball teams; Dunkin' and Peeps hit the road for spring-themed campaign
"Black & Positively Golden" is the chain's most significant effort targeted at African-Americans in 16 years and specifically courts younger consumers.
After nearly a year without a top marketing executive, Karlin Lindhardt is now the pizza chain's global CMO and will work to drive brand differentiation.
When it comes to planning a campaign that spans TV and digital media, brands often miss out on all the layers of extra content and audience segmentation the video platform holds, writes Channel Factory's Tony Chen.
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