Inspired by the winning poster in a contest, the film depicts the coddled, over-the-top life of a 19th century influencer and features Alicia Silverstone, among others.
As platforms and brands steel themselves for regulation, agencies appear to be welcoming the opportunity to help fill in the gaps in data strategies. They still might need to grow a stronger backbone along the way.
The campaign's compelling first installment pivots from the athletic giant's past messaging, but did the creative risk to capture millennials sacrifice effective branding?
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