Adidas, Oreo, Mtn Dew overlook female fans in 'Game of Thrones'-themed ads, study says

While most brands primarily target men in campaigns tied to the hit HBO show, 52% of all social media mentions around the show were from women.

Bloomberg: YouTube forms unit to develop choose-your-own-adventure programming

The Google-owned video platform looks to interactive programs after scaling back on scripted ones.

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Brands shift control over digital experience to dedicated teams, study says

Control over the digital customer experience is shifting away from marketing and digital departments, where it typically resided in the past. 

Verizon reveals the challenges and opportunities of in-house agencies

As brands continue to bring more marketing work in house, internal teams promise agility, speed and deeper knowledge of brand values.

6 simple ways to ensure your paid search investment is still paying off

Paid search investment theory is often overly complex. Here are some simple ways advertisers can fight inflation and improve returns.

NCAA Championship Game Averages 19.6 Million Viewers; Tournament Tops $933 Million in Ad Revenue

Facebook to 'clearly explain' how it uses consumer data after facing EU pressure

Fox Offers Short 'Fast Break' Commercial Pods to Madison Avenue (EXCLUSIVE)

Google's Move To First-Price Auctions Will Pressure Other DSPs To Compete