Deloitte Digital buys agency Pervorm to strengthen search, social and programmatic

Founded in 2010, the shop is headquartered in Amsterdam and has an office in Ho Chi Minh City, Vietnam.

Turf war: Can digital heavyweights fend off linear TV's online land grab?

Companies like YouTube and Hulu took up arms against TV at a recent event for advertisers while simultaneously adopting more tactics popularized by traditional broadcast media.

La-Z-Boy spins Kristen Bell's social spat into sponsorship

The furniture retailer taps the "Veronica Mars" and "The Good Place" actress to pitch items beyond its iconic recliner.

Younger consumers pay more attention to online ads, survey finds

In another positive sign for digital marketers, older consumers are buying more online now than in the past.

WeTransfer campaign urges creative workers to limit screen time

"Please Leave" marks the software company's 10-year anniversary by highlighting how creativity flourishes in the analog world.

Let's not lose sight of the aspiration of native ads

The ad industry shouldn't get bogged down in the details of ad products at the expense of greater purposes, writes the IAB's VP of Mobile Susan Borst.

OpenAP names first chief executive as it crystalizes its business model

A brand called War Paint is using toxic masculinity to sell makeup to men

Johnson & Johnson Cuts Marketing Budget, Affecting Partners Omnicom and WPP

Edgewell's acquisition of Harry's 'not a good comparison' to Unilever's Dollar Shave Club deal

Anheuser-Busch Surveys an Online Panel of 6,000 Fans Each Day to Keep Its Marketing Relevant