Daily edition
| May 17, 2019
A deal for the firm's ad-serving technology, which competes with the Google Marketing Platform, could be announced as early as this week.
|
The brand's Canadian arm uncovered trendlines that show interest in ASMR YouTube videos grew almost ten-fold locally over the past five years.
|
Column
As shoppable features proliferate on social media apps, connected devices and TV, marketers have more ways — and places — to sell to consumers than ever.
|
Event attendees were filmed using a custom video app and transposed into 15-second ads, which appeared on a Times Square billboard and social media.
|
The partnership includes influencer-backed original content, in-person events and co-branded merchandise.
|
Two TV spots debuted this week in Washington, D.C., as part of a commuter-focused effort that kicked off in April with bus wraps, highway billboards and ads in Metro stations.
|
More than 60% of in-banner video ads and security issues came from just three SSPs.
|
What We're Reading
Reuters
|
Sky
|
The Drum
|
CNBC
|
The Wall Street Journal
|
From Our Library
View all resources
Dive Into a Topic
|
|