Corn Nuts is driving sales — and winning millennials — with 'out of the box' Twitter marketing; Airbnb and 23andMe partner to tap interest in heritage travel; Study: Advertising spend lost to fraud grows by 21%; Is DNA analysis the future of personalized marketing or a false positive?
Location intelligence can be a game changer for your marketing strategies. Find out how new data sources can help you reach untapped audiences. Download the playbook.
The Kraft Heinz brand has put no paid media behind a social strategy that's boosted repeat millennial purchases by 12%. Marketing Dive spoke to the two recent college grads behind the wheel.
Recent setbacks point to the need to proceed cautiously in an untested marketplace, but the potential marketing boost could outweigh the negatives for brands and consumers.
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