Mercedes-Benz and Mattel give toy cars to girls to combat gender stereotypes; Roku's new planning tool reveals audiences missed by TV ads; Lime's fresh brand anthem shows how scooter rentals can 'unlock life'; Corn Nuts is driving sales — and winning millennials — with 'out of the box' Twitter marketing
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The Kraft Heinz brand has put no paid media behind a social strategy that's boosted repeat millennial purchases by 12%. Marketing Dive spoke to the two recent college grads behind the wheel.
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