Taco Bell unwraps fresh song, fake movie trailer for Nacho Fries' return; How openness to ads varies across digital audio and video consumption; Smirnoff mixes influencers, experiential and content marketing for extensive Pride campaign; Cheetos-themed apparel arrives at Forever 21
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Audio listeners are more open to ads while relaxed and focused, while video viewers are more receptive when they're excited, according to new research.
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