Havas acquires majority stake in streaming, gaming specialist shop Battery; Amazon display ads drive non-Amazon sales, study finds; Visa's sensory branding boosts positive perception by 14%; How Unilever used DNA analysis to reduce stereotypical thinking among marketers
In a continuation of a three-year-old Unstereotype initiative, the CPG giant worked with academics on a 23andMe-like experiment that also bolstered creative thinking.
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