Pizza Hut, Snickers kick off EA's Madden NFL esports championship

Airing on Twitch and YouTube, the esports tournament is timed with the NFL Kickoff from Aug. 30 to Sept. 1.

Amazon breaks open Fire TV with ad inventory access via Dataxu, The Trade Desk

Dataxu's CEO told CNBC in a statement that the move "changes everything" for the CTV ad market.

Why consumers named Patagonia a leading innovative tech brand

YouTube, HBO and Airbnb are among eight brands that fell off Brand Keys' 2019 "Most Innovative Tech Brands" survey as expectations around innovation evolve.

Capital One signs Taylor Swift, eyes an edge in cash-back market

The "Shake It Off" singer appears in a commercial highlighting the company's Savor card.

Comic Dive: Reality of in-housing sets in for brands

While major companies flaunt their in-house marketing teams, many struggle with attracting talent and energizing creatives.

Privacy Group Files Legal Challenge to Facebook’s $5 Billion F.T.C. Settlement

‘Everything is political’: As Ogilvy internal turmoil continues, agencies grapple with a new market reality

How Ad/Fin Got Caught In The Crossfire Of The Industry’s Transparency Crusade

Vice Media in Talks to Buy Refinery29