Lay's puts potato's fate in hands of Twitter followers; Papa John's names Camp + King as creative AOR, dropping EGM after 1 year; WeQ teams with TikTok to boost influencer campaigns; J.C. Penney sued by Zumba over marketing campaign
The ‘Amazon Effect’ is empowering brands to better act on data. In our upcoming webinar, learn how to organize and deploy marketing data to stay ahead of the competition.
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SMS, RCS and app messaging offer marketers and brands new ways to optimize their campaigns. Take an in-depth look at trends to expect for the remainder of the year in our sister publication's Trendline.
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