Subaru, Frito-Lay top ranking of 6-second ads on YouTube; Facebook's new off-site activity tool likely to impact marketers; Lowe's taps YouTube DIYer for video series on NFL-themed home makeovers; The boardroom's obsession with NPS is shortsighted
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Companies blinded by the single metric are doing their customers a disservice and sacrificing relevant insights that could turn profits and people's heads, writes Clarabridge's Sid Banerjee.
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