Miller Lite drafts Vatom Labs for blockchain-powered mobile trivia game; Band-Aid, Dawn and Hershey's ranked highest of healthiest US brands; HBO modernizes old-timey political cartoons for Women's Equality Day; OOH ad revenues reach post-recession high after 7.7% rise in Q2
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Companies blinded by the single metric are doing their customers a disservice and sacrificing relevant insights that could turn profits and heads, writes Clarabridge's Sid Banerjee.
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