Report: Amazon tests data clean room to improve audience targeting; Dove Men+Care taps everyday athletes for new campaign; Amazon Prime Video will stream Rihanna's Savage X Fenty fashion show; From data lakes to data lanes
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Currently in a closed beta, the data-sharing service underscores how the e-commerce giant increasingly looks like digital platforms Facebook and Google.
An obsession with technology has led marketers to lose sight of opportunities around identifying audience behavior and key moments in the purchase journey that can fuel a brand's growth, writes Wavemaker's Stephan Bruneau.
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